The Philippines has landed on the list of the top 10 most-searched travel destinations among Shanghai online users of China's leading search engine Baidu, according to research done by Darwin Marketing.
Baidu comprises 72 percent of the Chinese online market, and is the third largest search engine in the world as of 2008.
Google posted a 19 percent share in the same market, placing it at a distant second to Baidu
The Philippines is 8th among the top travel destinations, with Japan placing 1st; South Korea, 2nd; Thailand, 3rd; Singapore, 4th; Australia, 5th; Bali, 6th; Malaysia, 7th; North Korea, 9th; and France, 10th.
Philippine Tourism Secretary Joseph "Ace" Durano acknowledged the good news making the Philippines one of the top travel destinations, saying, "On top of this report, we have several other developments in progress for China. It is a strong market which will augment the slowdown in other regions."
Referring to the information provided by the Shanghai Tourism Board, Durano mentioned that the board has reported a 57 percent increase in tour group movement from Shanghai to the Philippines.
He added that Shanghai Post also complimented the country for getting the biggest increase in visa collections, with a 65 percent year-to-date growth rate recorded.
Three additional flights to Cebu and the Hangzhou-Manila charter will soon be offered regularly. Charters, which include two-three flights a week for Hangzhou-Manila, Hangzhou-Cebu, and Shanghai-Kalibo are now in negotiations to accommodate the increase in traffic during the Chinese New Year.
The Chinese market is the fourth top tourism source, posting a 5.4 percent increase in tourist arrivals from January to October of this year.