SM Creates Entertainment and Lifestyle Brand Powerhouse

Fresh from its own merger of property assets, SM Prime Holdings, Inc. undertook another landmark consolidation move, this time of its lifestyle and entertainment businesses to create a portfolio of formidable brands under one roof.

SM Lifestyle Entertainment Incorporated or SMLEI is the lifestyle and entertainment solutions company operating under SM Prime which consists of 12 major brands related to movies, events, and leisure. It traces its roots to West Avenue Theatres Corporation or WATC which carries the SM Cinema brand. In a span of five years, WATC added brands like Snack Time, SM Tickets, e-Plus Tap to Pay and Mall of Asia Arena. And now under SM LEI, it welcomed WM Cinemas, the operator of fully digitized screens in Walter Mart malls, SM Bowling Center, SM Skating Rink and SM Science Center in a synergized circle of top-notch brands.

“This year, SM once again is responding to change with the foundation of SM Lifestyle Entertainment Incorporated, an evolution grounded from West Avenue Theatres Corporation’s already impressive and accomplished credentials but with more enticing offerings under its sleeve,” SM Prime President Hans T. Sy said.

“We are a lifestyle entertainment solutions company with movies playing in 267 screens in the country. We manage venues for events from 400 seating to 20,000 seating capacities that come with their own matching entry and ticketing system. We can serve you popcorn to fine dining and provide a venue for leisure activities on the ice or on the bowling lane. And all of these you can conveniently pay with our tap to pay system,” Edgar C. Tejerero, President of SM LEI said.

“With a bigger organization and 12 brands and growing, you can expect our nationwide reach and the great advantage of our synergy and as an organization under the SM Group,” Mr. Tejerero added.

Known for its synergistic approach across its businesses, SM saw the opportunities and synergies of its core businesses with the lifestyle and entertainment sectors decades ago.

“My father, Henry Sy, Sr., wanted to sell shoes to every Filipino. That is where the business of SM was grounded – from my father’s dream and vision. After his endeavor became successful, windows of opportunities opened and paved the way to a bigger and a more diverse department store. Expansions were made to accommodate the growing business of SM, which included entertainment,” SM Prime Holdings President Hans T. Sy recounted.

Sy added that in fact, the SM Cinema, which opened in 1987 at the newly-constructed SM North EDSA, changed the conventional practice of Filipinos’ movie-watching.

“SM Cinema raised the bar and changed the lives of Filipino consumers. It reflected SM’s unwavering dedication to innovation. All innovations are propagated by change as it is the rhythm of life. Change, when reinforced by vision, determination and perseverance, can foster an undoubtedly thriving business,” Mr. Sy said.

SM LEI is also focused on customer satisfaction. Sy said that SM LEI’s commitment is in providing its patrons with value-for-money leisure and entertainment with strict dedication to quality of service and products. “These plus an adherence to ease-of-use and personalized accommodations to complement the Filipino lifestyle, the company shall very well in the future serve its mission-vision of being the largest, best managed lifestyle entertainment solutions company in South East Asia. As we find more ways to better service the Filipino, our steadfast commitment to bigger changes will forge ahead,” Mr. Sy said.

About SM Lifestyle Entertainment, Inc.

SM Lifestyle Entertainment Incorporated or SMLEI is the educational, sports, and recreational arm of SM Prime Holdings Inc. that offers the best in movies, events, leisure and technology. Starting with SM Cinema, the largest cinema exhibitor in the country, as its sole marque, the company grew into 12 major brands in just a short span of five years. Currently tucked under its belt are brands such as Director’s Club Cinema, IMAX Theatre, WM Cinemas, SM Skating Rink, SM Bowling Center, SM Science Center, Snack Time, ePLUS and SM Tickets. SMLEI aims to promote bonding activities among Filipino families and friends, through entertainment and leisure facilities, while advocating the ease of use and personalized service created to complement the Filipino lifestyle.


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