A topnotch creative team has helped the Philippines move up to 6th best exhibitor in the 16th Best Exhibitor Awards during recently-concluded Internationale Tourismus Börse (ITB) 2016 in Berlin, Germany this week.
The Department of Tourism (DOT) said that the Philippines won 6th place under the Category Asia/Australia/Oceania rising from the 9th place in 2015.
The creative team was composed of pavilion designer Budji Layug and architect Royal Pineda of BUDJI+ROYAL Architecture+Design, Kenneth Cobonpue, Maricris Brias of Tadeco and Celia Jiao of Schema.
DOT said that the Philippine Pavilion was styed according to a nature-inspired design.
The essence is interpreted as a modern, graphical representation of soaring trees in transparent layers accompanied by artisanal furnishing and lighting fixtures display
Meanwhile, DOT Undersecretary Benito Bengzon Jr. welcomed this achievement which he described as an “enormous feat.”
“To be chosen among 11,000 exhibitor booths is an enormous feat. This speaks highly of the creative team and the Tourism Promotions Board (TPB) led by COO Domingo Ramon C. Enerio III who oversaw the selection of the team and perfect execution of the vision,” Bengzon said.
“With this award, the country sustains its image as a veritable source of talents, quality products and business solutions, particularly in the creative industry,” he added.
ITB is known as the world’s largest travel fair and foremost business platform for global touristic offers. There were about 11,000 exhibitors and a total of 196,000 visitors.
DOT hopes 'Visit ASEAN@50' pre-launch participation sends ‘ripple effect’ to tourism
The Department of Tourism (DOT) is expecting their involvement in the "Visit ASEAN@50" pre-launch in Berlin to send a ripple effect to tourism and other initiatives that promote economic integration in the region.
DOT Undersecretary Benito Bengzon Jr. made this statement joining other ASEAN member countries during the pre-launch of the "Visit ASEAN@50: Golden Celebration" campaign at the recently-concluded Internationale Tourismus Börse (ITB) 2016 in Berlin, Germany.
The Visit ASEAN@50 was announced earlier in January during the ASEAN Tourism Forum in Manila. It will feature the region’s 50 best festivals and the 50 most memorable travel experiences within the ASEAN countries.
Special tour packages and travel initiatives in collaboration with partners will be rolled out to showcase the diversity of cultural, heritage and natural assets amongst the countries. It will be targeted at high yield regional and long-haul source markets
Bengzon led the 60-man delegation representing government and private sector. The group reported positive feedback from their business-to-business (B2B) meeting counterparts and other visitors at the Philippine Pavilion.
“The pre-launch takes great advantage of the ITB’s huge international exposure. We are looking at the ripple effect potentially through the 5,000 media delegates representing 75 nations, many of which are travel savvy,” Bengzon said.
“The success of the program will definitely push the other initiatives that promote economic integration in the region,” he added.
Bengzon, meanwhile, shed light on the “More Fun” brand and sustainable tourism initiatives during the Berlin Economic Forum, organized by the Institute for Cultural Diplomacy in Germany, which covered topics such as creative economies, sustainable tourism and responsible foreign investments.
Speakers and delegates during the conference included government officials, economists, diplomats, academicians, writers, politicians and representatives from the private sector. (PNA)LGI/Azer N. Parrocha