Philippines Department of Tourism Stimulus Package for US Market
Working hand in hand with its partner stakeholders - airlines, hotels, and tour operators - the Department of Tourism (DOT) launched several stimulus packages to reinforce its marketing efforts in the US market.
“After several negotiations with tourism sectors, we have created these packages to accommodate the economic environment in the US. And with other international destinations coming up with their own, we made sure that ours have competitive edge that allows tourists to stretch their dollars,” said the Philippine Tourism Secretary.
The first includes an $899 package in partnership with Philippine Airlines and Rajah Tours, for 2 nights stay in Manila, Boracay, Cebu or Palawan. Departure is from San Francisco or Los Angeles. The following hotels, Sofitel Philippine Plaza, EDSA Shangri-la, Crown Plaza, Dusit Hotel, in Manila; Maribago Hotel and Shangri-la Mactan in Cebu; Boracay Regency and Dos Palmas in Palawan, will provide accommodation, some of which will require add-on costs.
For China Airlines and Mango Tours, the package costs $799 for a 3-night stay at Manila Diamond Hotel.
Two more packages under negotiations are for the West Coast with Asiana Airlines, and for Chicago with Delta Northwest Airlines. Both will be handled by Rajah Tours.
On the promotional aspect of the campaign, Eduardo Jarque, Jr., Tourism Undersecretary for Planning and Promotions shared, “With some of the packages already rolled out, we have drawn up web marketing efforts through email blasts and placements in popular social networking sites. A 30-seconder TV commercial is likewise being aired on the TFC (The Filipino Channel) in our target areas.”
Several studies made on the US travel market revealed that with costs of outbound tours at a down rate, an average of 50% of Americans expressed intent to travel within the US and to other countries.
Philippine Airlines USA to Manila Promo
From Los Angeles, San Francisco and Las Vegas to Manila USD788 (ALL-IN) Fare. Exclusive of Government taxes.
Hurry Book now! Limited seats only! For booking and inquiries, log-on to www.philippineairlines.com or call your travel agent in the USA.
Conditions of Travel:
* Valid for round trip travel on fiesta (economy) class
* Minimum 3 days and maximum 1 month stay
* Tickets must be issued on/after 20 August and on/before 02 September 2009
* Confirmed reservations are required for all sectors
* Tickets must be issued within 72 hours after reservations are made
* Rebooking permitted at a charge of USD 200 per segment.
Rerouting and endorsement are not permitted
* Refund is permitted at a charge of USD 300
* Government taxes are refundable subject to standard refund service fee
* No child/infant discount
* Mileage accrual: 25% miles