ASEAN Chairmanship Boosted Philippines Tourism Marketing in London Travel Fair

Department of Tourism (DOT) spokesperson Frederick Alegre on Thursday said the Philippine chairmanship of the Association of Southeast Asian Nations (ASEAN) for 2017 has boosted market confidence during its promotion of tourism at the recently concluded World Travel Market (WTM), one of the biggest international travel trade fair held in London last week.

The Philippines from November 11 until the summit's conclusion on November 14, hosted 20 leaders from ASEAN members states and its dialogue partners.

Considering the Marawi siege in Mindanao which just ended last month, the major regional event was labeled a success having ended without any of the leaders being hurt.

“The Philippines’ hosting of the ASEAN Summit in Manila is definitely a market confidence booster,” Alegre said.

The official, who also headed the Philippine contingent at the event, said the country has earned the confidence of travel business clients.

Alegre said a big media briefing was held at the Philippine Booth and was attended by over 20 British media and travel trade representatives.

The private sector delegates, including Philippine travel and tour operators and airline representatives, met their counterparts from United Kingdom for the B2B (business-to-business) meetings.

“Siargao is one of the destinations in Mindanao covered by the travel advisory from the British Foreign Commonwealth Office. But the Brits remain the top source of visitor arrivals in this new destination,” said Alegre.

“The message that we are trying to send should be clear. Philippine tourism, which has posted double-digit growth that is three times more than the global average, is experiencing a breakthrough phase,” he said.

Since August 2017, DOT noted there has been 6.36 percent growth out of United Kingdom despite the continuing challenges BREXIT has brought. The European Union and the UK are currently negotiating latter's exit to the bloc after it triggered Article 50 of the Lisbon Treaty in March 2017, following a historic referendum in 2016.

Despite this, DOT said there have been consistent growth rates of tourist arrivals in the Philippines from other key markets in Europe, such as Spain at +17.60 percent, Italy at +25.16 percent, Nordic Region at +8 percent and Ireland at +16.47 percent.

Baguio folks see good results from PH hosting of ASEAN Summit

Residents here see positive things happening after the country’s hosting of the 31st ASEAN (Association of Southeast Asian Nations) Summit and related meetings.

Raquel Lachica, a court employee, said there is a lot of positive things that can result from the just concluded ASEAN summit, “seeing how the Philippines has emerged as a very prominent voice not just in the ASEAN but in the whole world as well."

As a Filipino, she takes pride that President Rodrigo Duterte is carving a niche for the country in the international community even while pursuing an independent foreign policy.

Dr. Reynaldo Bautista, a businessman, also praised the government for the smooth and safe summit that made ASEAN's 50th anniversary this year truly a "golden celebration both in substance and form."

He likewise lauded all the Filipinos who contributed to the success of the Summit.

On the other hand, police Superintendent Gemma Braganza, deputy chief of the regional headquarters support group, is confident that the benefits of the country’s hosting of this year’s ASEAN events will trickle down to the ordinary Filipinos, especially those working overseas.

He said the strengthened ties with neighboring countries could mean more job opportunities abroad and more local products being exported.


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