Bolstering its claim as a trend-setting, full service airline, Philippine Airlines (PAL) announced recently that it will include Apple iPads among its inflight entertainment options onboard all trans-Pacific flights.
PAL will be the first full service airline in Asia to have Apple iPads inflight, the result of close coordination between PAL and Cupertino, California-based Apple, Inc. through an authorized Apple developer.
Soon, PAL passengers flying to/from any of PAL's four North American destinations will get to enjoy one of the world's most sought after mobile device, the third generation Apple iPad that will be loaded with various inflight entertainment options – from the latest full-length movies, TV shows, music, games, to even the latest newspapers and magazines – all in one handy gadget.
Both business class and economy passengers can opt to use the Apple inflight iPad – for a minimal charge – with its familiar and user-friendly operating system and other features, such as made-for-iPad user interface, closed captioning, multi-language playback, controls that detect if headphones are not plugged in, and more.
With its quad-core graphics processor that enables endless fun in games and razor-sharp text display, the inflight iPads have been customized to also contain PAL's regular inflight reading materials such as Mabuhay magazine, duty-free catalogue, inflight meal menu, safety card, PAL promos and other popular publications.
The inflight iPad is just one of the customer service enhancements announced July 23 by PAL President Ramon S. Ang together with PAL Director Michael G. Tan, during cocktails at the Shangri-La Makati hotel, signifying the initial results of the collaboration between San Miguel Corporation and the Lucio Tan Group of Companies.
Other customer-enhancement innovations unveiled include new inflight dishes prepared by five top-rated chefs, Book-and-Buy ticketing kiosks at selected Petron gasoline stations, and the company’s third Boeing 777-300ER twin-engine, fuel-efficient aircraft.