The Department of Tourism (DOT), through its Tourism Promotions Board (TPB), has entered into a collaboration with Viacom International Media Networks (VIMN) Asia, a division of Viacom Inc. for the launch of MTV Music Evolution in the second quarter of 2015 in Manila.
MTV Music Evolution is the first live concert globally of its kind to bring to life the evolution of a music genre and enable young people to experience and discover how music styles and sounds have evolved over the years.
It will showcase iconic international music artists and the hottest new acts in both the regional and local music scenes on a single stage, while featuring the best of Philippine music and culture to international youth audiences.
Tourism Secretary Ramon R. Jimenez, Jr. in a statement said the Philippines is a musically passionate country, and through the partnership with MTV, young people from around the world will now have the opportunity to share in this passion and experience why and how the music culture is even more fun in the Philippines.
“We Filipinos like to entertain and perform for people. MTV Music Evolution will not only put the Philippines on the map of international music, but it will also serve as a global stage for the world to witness what Filipinos do best,” Jimenez said.
“This is, indeed, one of the exciting events to look forward to during our Visit the Philippines Year (VPY) 2015,”Jimenez added.
In addition to the MTV Music Evolution, MTV will also help promote local music events organized by the TPB to profile the rich music heritage of the country.
MTV Music Evolution will be supported by a wide range of integrated marketing initiatives driving awareness and engagement for the event. Marketing activities with media campaigns across key targeted markets will include consumer promotions, a dedicated microsite, and media campaigns.
Further details of the MTV Music Evolution, including the artist line-up, will be announced in the run up to the event. (DOT/RJB/SDL/PIA-NCR)