The Imperial Palace Waterpark Resort and Spa in Lapu-Lapu City will be renamed Jpark Island Resort Cebu (JPI) starting next month
Reno Bacolod, director for external affairs of the hotel owned by Philippine BXT Corporation, said the rebranding effort will expand the scope of the property.
Bacolod said it will no longer be limited to hotel and resort but also as a water park and amusement park.
"There will be no drastic changes, only growth," Bacolod said.
General Manager Sean Noh said he is confident that everything new that they offer would meet the service that the customer wants.
While Imperial Palace is limited only to hotels, the projects lined up for the new JPark brand includes new waterparks in other parts of the country.
The expansion includes JPark Hotel, JPark Resort, JPark Amusement Center, but the hotel officials declined to reveal the specifics of these new projects.
Front Office Manager Dorinda Lim said despite the change of brand, their mission to provide excellent customer service still prevails.
Lim said a swift change of service from traditional to contemporary would be one of the highlights of the rebranding.
Part of their mission is to widen the scope of their target audience.
Imperial has been known for Korean markets and with the rebranding, they would be targeting markets in Singapore, China, Malaysia, Japan, Thailand, Middle East, Europe and domestic markets.
Director of Sales and Marketing Myla Mohammad said their mission for growth is parallel to that of Philippine Tourism in catering the demands of new emerging market and to contribute in the aggressive move of the Department of Tourism in promoting the country.
Bacolod said they are eyeing to expand in Boracay, Palawan, and other parts of the country to take advantage of the upbeat Philippine tourism industry. (PNA)CTB/Eddie O. Barrita