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Philippine Tourism Department Joins Call for Better Halal PromotionThe Philippine Department of Tourism (DOT) has joined the call to intensify the promotion and availability of halal food, which is touted to help the country claim a bigger share of the global Muslim tourist market. According to Ace Durano, Secretary of Tourism, “The Department is one with the vision of making the Philippines a culture-sensitive destination. There is a need in making our Muslim tourists and travelers more welcome by having more establishments cater to their dietary requirements. This is one way we enhance the Filipino’s brand of hospitality.” The DOT co-sponsored the recent National Halal Convention held at the Philippine Trade Training Center in Pasay City. The two-day event brought together 600 local and national government officials, Muslim religious leaders and experts, food manufacturers and exporters, certification professionals, local and international civic group representatives, and diplomats to discuss issues on improving the production of and access to halal food in key consumer areas in the country.
The DOT is one of the key government agencies that spearhead the awareness and promotion of the local halal food industry. This special interest group also includes representatives from the Department of Trade and Industry, Department of Agriculture, Department of Science and Technology, Department of Health, the Office on Muslim Affairs, the ARMM Governor and the Chair of Philippine Halal Accreditation Board. The Department currently implements a country-wide program that advocates the preparation and presentation of halal meals and food products among hotels, restaurants, resorts and airlines. To date, alignment sessions have begun with the management of Hyatt Hotel and Casino, Makati Shangri-La Hotel and Sofitel Philippine Plaza. Information exchanges with Egypt, Indonesia, Saudi Arabia, Malaysia and Turkey have likewise occurred. These and other local efforts have been lauded by the hosts of the 3rd World Halal Forum (WHF) held at the Kuala Lumpur Convention Center in Malaysia early this year. The two-day World Halal Forum drew in policy makers, community leaders, Islamic scholars and business decision makers from more than 50 countries around the world. The DOT is optimistic that the Philippine National Halal Standards will help the country tap the 1.9 billion global Muslim population for potential tourists, making the islands a premiere tropical destination that is also keen on the cultural and religious beliefs of international travelers.
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