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Philippines to Attract More TouristsThe Philippines is set to participate in the Vietnam International Travel Expo (ITE) in September. Tourism Secretary Ace Durano said that the participation of the country in Vietnam ITE for the first time will help boost the Philippines as a top Asian destination as the Vietnamese look beyond their shores for new places, taste and cultural experiences. Set on September 12-14 this year in Ho Chi Minh, Vietnam, Durano said that the DOT is looking forward into possibility of tapping the outbound tourist market of Vietnam and nearby Mekong countries. He stressed "the Philippines is always looking for new sectors to tap for foreign visitors and, eventually, develop the industry." "More and more Vietnam nationals have increasing purchasing power and are eager to experience something new via travel," Durano said, adding that "the market comprises mostly of those preferring a cosmopolitan, urban setting and we are confident that the Philippines can give them that." The DOT's presentation will focus on Filipino creativity through contemporary fashion, design, music, arts and food with the overall theme on giving taste of Manila and Cebu. The Philippine participation to said event will also highlight more on providing Vietnam travelers a glimpse of modern city living. Based on the DOT's record, the tourist arrivals from Vietnam between January and May 2008 have increased by 59.2 percent over the same period last year, Durano revealed.
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